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7 Steps to Increase Your Business Website Conversion Rate


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The good news is that you can raise your conversion rate, but you must understand which tactics are effective and which are not. I’ll give you my best conversion rate advice today so you can increase those figures. Who doesn’t adore a sizable list of website leads?

List of quick conversion rate optimization

  1. Use personalization 
  2. Add social evidence
  3. A/B test CTAs
  4. Improve the headings
  5. Use pop-ups with caution
  6. Update previously successful landing pages
  7. Remove any distractions

Details for 7 Steps to Increase Your Business Website Conversion Rate

Increase website conversion rate

1. Use personalization 

Personalization is the process of designing a unique online experience utilizing information about your site visitors and the actions they take there. And it works like a charm: 51% of brands that employ customization reported higher conversion rates.

The ability to use customization as much or as little as you like is one of its best features. For instance, you may design completely alternative home pages for various client profiles using tools like Biz Base.

2. Add social evidence

We all aspired to be popular in high school, right? Possibly not everybody. The fact is that before making a purchase, we still like to know what other customers think. This is why the concept of social proof is so powerful. The addition of social proof to your website alone can increase conversion rates by at least 15%.

For instance, we included video evaluations at the bottom of each page on the Lead feeder website. These videos give viewers more faith in the performance of our tool. The presence of logos from companies who make use of our technology builds credibility.

3. A/B test CTAs

Your chance to shine is with calls to action. It happens when you encourage website visitors to take the next step and persuade them to do so. However, there’s a good possibility that your CTAs are awful. In actuality, CTAs have an average CTR of only 4%.

Despite the excess of acronyms, A/B testing enables you to determine the CTAs that are most effective with your audience. Additionally, it’s not just about picking the appropriate words; anchor text, videos, and even images may all affect how effective CTAs are. Take into account customizing your CTAs as well. According to a Hubspot study, personalized CTAs outperform generic CTAs by 202%.

4. Improve the headings

Most people who use the internet simply read headers. Depending on the survey, the precise percentage fluctuates, but it often falls between 60 and 70 percent of users. In fact, Upworthy unintentionally published a headline without an accompanying story, and it quickly went viral before being removed. Even though there was absolutely no article, 2,000 individuals nonetheless left comments and engaged in debates based solely on the header.

The majority of readers won’t scroll past the headline; however, some will read your content. This means that your headlines must be amazing, not simply decent. Make sure your headings and titles are optimized, appealing, and direct if you want to increase conversion rates. To ensure that your best headlines are displayed at the top, think about A/B testing various titles. Simply writing effective headlines can boost conversions by 52.8%.

5. Use pop-ups with caution

Pop-ups and I have a love-hate relationship. They do, in fact, frequently function. By using a pop-up, BitNinja, a B2B startup, was able to raise its conversion rates by 114%. However, pop-ups that obscure the exit icon or conceal the content irritate me; therefore it’s preferable to utilize them on purpose.

Here are some pointers for using pop-ups to boost conversion rates while minimizing visitor annoyance:

  • Use a trigger to send pop-ups to users when they finish a particular job (like reading a blog post or staying on a page for 15 or more seconds)
  • The pop-up window should be easily dismissed.
  • Make pop-up form fields easier to fill out by reducing their number

6. Update previously successful landing pages

Everything changes, and if there is one constant in marketing, it is that. Users’ preferences vary, Google improves its algorithm, and technology advances. What worked yesterday or even last month may not be effective today. The likelihood is therefore great that your previously high-converting web pages are currently buried at the bottom of your analytics report.

To compare your highest converting pages from one month to the next or from one year to the next, use Google Analytics. Make a plan to update all of your fantastic pages that are currently doing poorly once you have a list of them stat.

Ensure you:

  • Improve the headings
  • Fix faulty connections
  • Insert new stats
  • Add fresh internal linking
  • The speed of your page
  • Update dated material

Your material can be revived by investing simply an hour or two in editing outdated posts. In fact, Hubspot increased organic traffic by 106% and doubled leads simply by upgrading older material.

7. Remove any distractions

Have you ever been unsure about what to do after seeing a website? Pop-ups, banners, and chatbots are just a few of the things vying for your attention. Although having those features can boost conversions, having too many of a good thing can have the opposite effect.

Your website (as well as your landing pages) must be concise and easy to understand. Focus on the information you want visitors to know and the action you want them to take. You can keep your website (and its visitors) focused by using heat maps and user testing tools to identify what is distracting users from your conversion route.


Although there isn’t a single best strategy to boost website conversions, this list will help you get started. Try each tactic out to see what happens. Your conversion rates and bottom line will be grateful to you.


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