As an eCommerce SEO specialist, I’ve discovered that doing SEO for eCommerce websites is one of the most difficult tasks. While every webmaster must stay up to date on Google SEO algorithm updates, it is also critical to grasp the fundamentals before moving on to sophisticated eCommerce SEO. A webmaster can be at the forefront of their SEO game if they are aware of the gaps and chances. From that standpoint, I’ve produced a list of the most typical ecommerce SEO faults and errors that you might make while operating an online store. If you can avoid the following, you can increase traffic and possibly improve conversion rates. The goal is to correct these SEO mistakes, implement best practices for your store, and establish a solid SEO foundation for your website. Thus, if you’re struggling to acquire better SEO results for your online store, or if organic traffic to your new website is low, this post will help you improve your ECommerce SEO Mistakes strategy.
List of ECommerce SEO Mistakes to Avoid
- Mistake 1-Discontinuing Goods Web pages
- Mistake 2: Neglecting Google Analytics Site Search.
- Mistake 3: Not Optimizing Page Speed For All Pages
- Mistake 4: Not Redirecting Non-Preferred Website to Preferred Version
- Mistake 5: Not Utilizing CDN for Website or Blog Content
- Mistake 6: Not Applying Facebook Pixel Code or Improved eCommerce
- Mistake 7: Auto-Redirecting All 404 Pages to Homepage
- Mistake 8: Copying Product Descriptions.
- Mistake 9: No FAQ Page
- Mistake 10: Outsourcing Your Review Section
Details are here for ECommerce SEO Mistakes to Avoid
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Mistake 1-Discontinuing Goods Web pages
Fashion and clothes eCommerce retailers provide new collections annually or seasonally. They must also terminate some of their prior ones.
Discontinued product web pages should not hurt SEO. Do this or that with them.
Do not delete discontinued product web pages. They may have the most organic traffic or backlinks from social shopping sites like Pinterest or your blog entries. Deleting any of these will cause 404 errors and lose all organic traffic.
Instead, clearly communicate their termination on product pages.
Next, download all discontinued product web pages and check their organic traffic in analytics. You can redirect these web pages to their parent category based on their SEO popularity. Instead of losing SEO value, the redirect page will gain some. Redirecting these to similar product sites may need redirecting those pages the next year if they are discontinued. In 3–4 years, it will cause a redirect hop, which is bad for SEO.
If you are a large eCommerce site with good organic traffic from other channels, you can escape the above headache. If so, apply a No index tag on discontinued product pages and eliminate hyper linking from homepage, category pages, blogs, and others.
Mistake 2: Neglecting Google Analytics Site Search.
I often find that an eCommerce client’s website doesn’t have “Site Search” activated. What’s the point?
Google Analytics Site Search can provide user behavior and product search phrases if activated. It also shows which keywords lead to “No Result” pages on your website. This data lets you optimize landing pages and build user-driven content topics to better serve your consumers.
Simply download the keywords and find their corresponding pages. Google search and Search Console statistics can show their position, impressions, and clicks.
Mistake 3: Not Optimizing PageSpeed For All Pages
PageSpeed improvement is usually limited to the homepage. Category and product pages—conversion pages—should also be optimized for PageSpeed. Google evaluates PageSpeed signals on a site page, not a homepage.
Since category and product pages are frequently the same, you can test PageSpeed on one from each category and reproduce the findings to improve all pages.
Before making a page lives, run its PageSpeed score. Q&A should include this.
Mistake 4: Not Redirecting Non-Preferred Website to Preferred Version
Redirect your non-preferred version. If your SEO-preferred version is https://www.example.com, 301 redirect https://example.com to it.
Make sure your customer lands on only one website (your preferred version) and not two links to the same website. Check your redirection with https://httpstatus.io/.
Mistake 5: Not Utilizing CDN for Website or Blog Content
Delivery Network (CDN) allows a website to swiftly show visual content like images, videos, etc. even when traffic is high.
Global eCommerce sites receive traffic from many countries. This may make the website heavier and slower. CDN-served graphic content reduces server load time and improves PageSpeed score, improving user experience.
Many new website hosting platforms like Shopify offer this by default, but WordPress, Woo commerce, Magento, and others do not.
Mistake 6: Not Applying Facebook Pixel Code or Improved eCommerce
Settings Facebook marketing is crucial for targeting eCommerce website visitors in Google Analytics. You may establish a lookalike audience on Facebook based on real-time data from CTAs like Add to Cart, checkout, etc. to retarget people.
Hence, after launching your eCommerce store, add Facebook pixel code on the website.
Mistake 7: Auto-Redirecting All 404 Pages to Homepage
Marketers auto-direct 404 pages to the homepage. This method prevents Search Console reports, but it’s not encouraged. Users and SEO should comprehend this. It’s crucial to understand your users’ origins and 404 page visits. 404 pages are also thought to reduce visits. Not always.
404 pages are helpful for finding products your audience is still seeking for and repairing pages. 404 pages can often be resolved by fixing faulty coding. So, I recommend delving deeper and fixing 404 pages by code fix (onsite), redirecting them to the correct page, or eliminating dead navigation or blog links from the site.
Mistake 8: Copying Product Descriptions.
SMBs often do this. Amazon, Myntra, eBay, and others use their website descriptions.
User-generated material like product reviews helps differentiate, but your website should have 50% original product descriptions. When posting on seller sites submit and preserve original SEO-optimized product descriptions on your website.
As search engines will know your site hosts original SEO-optimized material, it will rank higher. This simple step can boost organic traffic.
Mistake 9: No FAQ Page
Remember how often you check FAQs before buying? Electronics eCommerce FAQs are crucial. Lacking FAQ sections on website or product pages might affect organic traffic and conversions.
The FAQ can contain high-converting long-tail keywords (starting with how, when, why, what, and where). So, not having a FAQ page may be a major SEO blunder. Just ask the correct questions and answer them.
Pro Tip: Use chat software to analyze customer data or browse amazon.com for similar products. Find out what users are asking and answer them on product pages and the FAQs page. Search Console data can also provide user queries. User-relevant content from these inquiries can improve landing pages.
Mistake 10: Outsourcing Your Review Section
Customer reviews (UGC) can boost your store’s SERP rankings and authority. Many third-party plugins/sites provide product page reviews. Do you aware that Google doesn’t consider your reviews original if you host them on such sites?
As third parties host reviews, you don’t control them. Some sites charge a monthly subscription and can remove your review section if you don’t pay. Customer reviews transform viewers into customers. If the website isn’t SEO-optimized, this section’s absence can hurt conversions. So, the default eCommerce platform review system should host reviews.
In this article, we have described eCommerce SEO Mistakes to Avoid: Common Pitfalls and Best Practices. Once you’ve identified these SEO blunders, you’ll be better prepared to create an SEO plan for eCommerce sites. The following step is to onboard the client and closes the transaction.